adteachings:

Okay, this is pretty amazing. AlmapBBDO produced this spot, which uses 873 Getty stills to tell a man’s life story. And I didn’t realize it before reading the YouTube comments, but the creative team slipped a few Easter eggs in there as well. I don’t know if this will improve your perception of stock photography, but the spot itself looks sure to win major awards.

Advertiser: Getty Images
Title: From love to bingo in 873 images 
Product: Getty Images
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões
Art Director: Marcos Kotlhar
Copywriter: Sophie Schoenburg
Producer: Paranoid BR
Executive producer: Egisto Betti 
Direction: Cisma, Marcos Kotlhar
Animation: Split Filmes, Marcos Kotlhar
Rtvc: Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas
Soundtrack / Voice-Over Artist: Kito Siqueira 
Editor / Assembler: Marcos Kotlhar, Jonas Brandão
Finishing Editor: Split Filmes
Service: Cristina Chacon, Marina Leal
Media: Paulo Camossa Jr
Approval: Renata Simões

(Source: youtube.com, via fuckyeahads)

2 days ago  138 notes

(Source: totalfilm, via motivatorspp)

2 days ago  301 notes

weblast: Febreze

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Febreze

3 days ago  2 notes View high resolution

weblast: Newsweek

weblast:

Newsweek

3 days ago  9 notes View high resolution

adsbyad: Nothing replaces a trip

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4 days ago  17 notes View high resolution

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5 days ago  10 notes

5 days ago  2 notes View high resolution

adsbyad: SICK MY DUCK - you’ll never make it with girls if you stay out of school

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1 week ago  45 notes View high resolution

adsbyad: The new Volkswagen Golf.Voted safest car ever in its class.

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The new Volkswagen Golf.
Voted safest car ever in its class.

1 week ago  28 notes

(Source: weblast)

1 week ago  11 notes

Manhole Covers Define Gilt City’s Rebranding Attempt Up-scale flash-sale site Gilt Groupe recently unveiled a rebranding of their localized Gilt City section that centers on each Gilt city’s unique manhole cover. This begs the question: Is associating its site with such an object truly beneficial for Gilt City’s brand? The argument of those who say “yes” is that the manhole covers represent exclusive, unprecedented access to services and events within each city. While this is a creative concept, consumers seem unlikely to reach the same conclusion. Manhole covers are more commonly associated with mutant reptiles and sewage than high-scale restaurants and trips to the spa. Gilt City needed a rebrand in order to differentiate itself among a population of similar sites, but this is not the direction it should pursue. (Image: Krivosheev Vitaly/Shutterstock) (Story: Fast Co.Design)

Manhole Covers Define Gilt City’s Rebranding Attempt

Up-scale flash-sale site Gilt Groupe recently unveiled a rebranding of their localized Gilt City section that centers on each Gilt city’s unique manhole cover. This begs the question: Is associating its site with such an object truly beneficial for Gilt City’s brand?

The argument of those who say “yes” is that the manhole covers represent exclusive, unprecedented access to services and events within each city. While this is a creative concept, consumers seem unlikely to reach the same conclusion. Manhole covers are more commonly associated with mutant reptiles and sewage than high-scale restaurants and trips to the spa.

Gilt City needed a rebrand in order to differentiate itself among a population of similar sites, but this is not the direction it should pursue.

(Image: Krivosheev Vitaly/Shutterstock)

(Story: Fast Co.Design)

1 week ago  View high resolution

adsbyad: Siemens: The quietest vacuum cleaner in its class

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Siemens: The quietest vacuum cleaner in its class

1 week ago  30 notes View high resolution

adteachings:

Okay, this is pretty amazing. AlmapBBDO produced this spot, which uses 873 Getty stills to tell a man’s life story. And I didn’t realize it before reading the YouTube comments, but the creative team slipped a few Easter eggs in there as well. I don’t know if this will improve your perception of stock photography, but the spot itself looks sure to win major awards.

Advertiser: Getty Images
Title: From love to bingo in 873 images 
Product: Getty Images
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões
Art Director: Marcos Kotlhar
Copywriter: Sophie Schoenburg
Producer: Paranoid BR
Executive producer: Egisto Betti 
Direction: Cisma, Marcos Kotlhar
Animation: Split Filmes, Marcos Kotlhar
Rtvc: Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas
Soundtrack / Voice-Over Artist: Kito Siqueira 
Editor / Assembler: Marcos Kotlhar, Jonas Brandão
Finishing Editor: Split Filmes
Service: Cristina Chacon, Marina Leal
Media: Paulo Camossa Jr
Approval: Renata Simões

(Source: youtube.com, via fuckyeahads)

(Source: totalfilm, via motivatorspp)

weblast: Febreze

weblast:

Febreze

weblast: Newsweek

weblast:

Newsweek

adsbyad: Nothing replaces a trip

adsbyad:

Nothing replaces a trip

adsbyad:

Keep the colour with every wash

adsbyad: SICK MY DUCK - you’ll never make it with girls if you stay out of school

adsbyad:

SICK MY DUCK - you’ll never make it with girls if you stay out of school

adsbyad: The new Volkswagen Golf.Voted safest car ever in its class.

adsbyad:

The new Volkswagen Golf.
Voted safest car ever in its class.

(Source: weblast)

Manhole Covers Define Gilt City’s Rebranding Attempt Up-scale flash-sale site Gilt Groupe recently unveiled a rebranding of their localized Gilt City section that centers on each Gilt city’s unique manhole cover. This begs the question: Is associating its site with such an object truly beneficial for Gilt City’s brand? The argument of those who say “yes” is that the manhole covers represent exclusive, unprecedented access to services and events within each city. While this is a creative concept, consumers seem unlikely to reach the same conclusion. Manhole covers are more commonly associated with mutant reptiles and sewage than high-scale restaurants and trips to the spa. Gilt City needed a rebrand in order to differentiate itself among a population of similar sites, but this is not the direction it should pursue. (Image: Krivosheev Vitaly/Shutterstock) (Story: Fast Co.Design)

Manhole Covers Define Gilt City’s Rebranding Attempt

Up-scale flash-sale site Gilt Groupe recently unveiled a rebranding of their localized Gilt City section that centers on each Gilt city’s unique manhole cover. This begs the question: Is associating its site with such an object truly beneficial for Gilt City’s brand?

The argument of those who say “yes” is that the manhole covers represent exclusive, unprecedented access to services and events within each city. While this is a creative concept, consumers seem unlikely to reach the same conclusion. Manhole covers are more commonly associated with mutant reptiles and sewage than high-scale restaurants and trips to the spa.

Gilt City needed a rebrand in order to differentiate itself among a population of similar sites, but this is not the direction it should pursue.

(Image: Krivosheev Vitaly/Shutterstock)

(Story: Fast Co.Design)

adsbyad: Siemens: The quietest vacuum cleaner in its class

adsbyad:

Siemens: The quietest vacuum cleaner in its class

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This site is run by Kayley, a university student who is studying entrepreneurship and marketing. Contact: adspirational@gmail.com